The 10 Secrets That Will Turn Google Places Listings Into Conversions

 You could do all of the work, but still get no phone calls or the calls you get don’t convert to new customers?

What is a conversion?

A Google Places "conversion" is turning an impression into an action, and the action into a new customer.

Sometimes during the process a potential customer decides not to follow the call to action. A business may be getting 20 impressions every day but only a small percentage is taking your call to action.

Google Places provides analytics about your page but it cannot tell you why an action was not followed through.

When new customers arrive it might be good idea to find out how they got to hear about you so that you can determine how well advertising locally with a “Google Places” web page is doing.

Ten Secrets to increased conversions on Google Places Company Listings:

1. Be on the local Map on page one of the listings for local businesses.
2. Be listed on the #1 position.
3. Have a lot of reviews. People always assume that lost of reviews are a sign of satisfied customers and they usually take advice.
4. Make the first picture a really good one because this is the picture Google lets everyone see first.
5. Fill out all the areas of the web page form in great detail.
6. Get lots of citations, from as many places on the internet as you can, register with as many professional directories and as many free directories as you can.
7. Have a good offer on your coupon.
8. Look over your web page and ask yourself if you would like to call a company like this one.
9. Ensure your website, blog, Face book or any other resource the consumer clicks on is what you really want them to see.
10. Watch your analytics and make changes based on results. 11. Good luck with advertising locally on Google Places.