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Why your web page will be seen and how I found the answer.

The Internet is a wonderful invention and I knew this the first minute I saw it.


I am passionate about the Internet and spent a long time studying it and learning how it works. I can tell you now at first I thought that it was one big secret.

It was very difficult to find out exactly how the system worked, until I read the Google Patent then everything fell into place. I realised what these two Google Guys had in store for us.

Can you imagine a world where every business has an equal chance of promoting their product or service on the Internet, even against the big boys with loads of money?

Before we go any further let me tell you the secret of the internet. You have to listen carefully because most people already think they know the answer.

Let me first tell you how most people think about the internet, and then I will tell you what is needed to win.

In the past, small businesses got involved in the Internet through people who promised them a web site that would be very well designed, most of these web pages were very attractive, and everyone loved them except the search engines.

I have found out that the design of a web page only plays a very small part in its success as a marketing tool. However, most small businesses still think the design is how to get business from the internet.

Here is a question that needs to be understood before you can learn to master the internet.

Who finds your web page on the Internet?

Most people answer that question by giving a list of the kind of people who are interested in the topic of the web page. However, the right answer is the “Search Engine” it would not be possible for a person to find a particular page without the help of the search engine, unless they had the address of the page.

Most small businesses use the Internet by making a great design then handing out their web addresses.

Web pages can be easily found on the internet when we know the web address. We could find web addresses in magazines, newspapers the yellow pages or on the television. This method bypasses any need for search engine optimisation, and this is how most web designers produce web pages, it works like any other form of advertising.

What is wrong with this method of attracting customers?

If you had asked me that question three years ago I would have said, “There is nothing wrong with it”. I cannot say that today, because there has been a big change in the way people find our businesses.

Potential customers do not look for web addresses of a particular company in the media as often.

People today simply go online and search for the kind of product or service they need, the search engine then gives them a choice of several companies who supply that particular product or service.

Without the search engine, the Internet is like a very large volume of books with no table of contents or index.

Anyway, we do have the search engines and they are very sophisticated, they know what information we want, they know exactly what we want, and they give it to us, when we want it.

How do they do this?

It is called relevance. Most businesses are not on the first page of the search engine listing simply because their web page is not relevant.

It may very well have an excellent design it might show the company in a very good light but for one reason or another search engines think the page is irrelevant.

Now that we know that search engines rejected pages that are not relevant, let’s see how a web designer can make a web page relevant to searches that people make using any search engine.

If we can make a web page relevant, the page will always show up on the very first page of the search results.

So, now we know that the secret of the search engine and being found on the Internet is relevance, all we have to do is make web pages relevant in the eyes of the search engine and they go straight to the top of the listings.

What is relevance?

When the search engine talks about relevance it means pages which relate to the word a person used to search with. They are pages that the search engine believes give information relating to the information that the person is searching for.

These words are commonly know as keyword but a better description would be keyphrase because most people find a page by using three or more words in the search query that they use.

If a person searched for “carpet cleaning”, the search engine should give them information about “Carpet Cleaning”. Do you agree?

That is all there is to it.

The First thing you will discover is that nobody knows how the search engine makes a web page relevant, except me and a few thousand SEO (Search Engine Optimisation) specialists, who will not tell anyone for love nor money.

I have a book that tell you everything just enter your name and e-mail address below and I'll send you the link to my book.

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